SEARCH ENGINE OPTIMIZATION
Getting Indexed to search engines
Keyword research and competition analysis is very important for SEO. Find some free keyword and traffic tool for your website here:
Google keyword tool
Free keyword modifier spreadsheet:
Eric’s keyword modifiers
- On-page visible text
- Images and image Alt text
- Anchor text in hyperlinks to internal or external pages
- Hyperlink titles in links and menus
- The descriptive Title and Description meta-data
Title Tag- Use the page’s targeted keyword at the beginning of the title.
Meta Description - Use your keyword three times. You should keep an honest non-spammy description.
H1 Tag - Use targeted keyword within an H1 tag at the top of the page that can be the headline.
Keyword Usage - Keyword density, frequency or LSI will help you. But be sure to use the keyword at least once in the content and several times in a way that makes sense. Also bold it once.
Images - Use the keyword as the image name, and in the “alt” tag. Try to make sure that the picture accurately fits the name and description.
Site Structure - Site should be easy to navigate. No duplicate content on your own site. Front-load the content in the coding of page, ie. no big navigation menu to be the first thing that the search engine robot sees.
Internal Linking - Use keywords for linking your pages.
Site Map - Use XML sitemap. To make your own, find at sitemaps.org. Or you use any site-map generators.
You also need to follow Google’s technical and quality webmaster guidelines.
“No Follow” Link Attribute - Use the “no follow” on your site comments. You may also to use it for affiliate link.
Fast Loading Time - It is really important that your site should load FAST. Don’t use many plugins and 3rd party apps. Rather use clean, minimalist coding.
Original Content - Content of the site is not only important drive traffic for SEO, but also for long term success of the site. It is also necessary to decrease the bounce rate of the site which helps with SEO and increase the time visitors spend on your site, and increase repeat traffic.
Fresh Content - Posting more frequently can help gain rank at the search engines more quickly.
- Targeting Wrong Keywords
- Ignoring Title Tag
- Backlink Spamming
- Lack of Consistency & Maintenance
- Flash Website Without html Alternative
- Using Only Images for Headings
- Lack of Keywords in Content
- Ignoring URLs
- Concentrating Too Much On Meta Tags